OpenMarket
The world’s leading brands use OpenMarket's mobile messaging solutions to turn ordinary text messages into useful, responsive, empathetic interactions.
A new brand, story and tone of voice, took OpenMarket from exclusively technical conversations into customer experience conversations.
What we delivered:
Brand identity and guidelines, UX + UI, animation and digital content.
Brand identity and guidelines, UX + UI, animation and digital content.
![OpenMarket mongogram](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/935e20ad-1b00-4d39-a3cb-e4b055b9447b_rw_1920.jpg?h=ab20a3a4c53672fdc365504eb70cdccc)
The branding, website and content has allowed OpenMarket to move out of the back office and into its rightful sweet spot straight away – the C-suite and customer operations teams across healthcare, travel, hospitality, retail, finance, and logistics industries.
Today, marketing contributes 60% to OpenMarket’s pipeline, and every day we’re pushing out more of it. So if £10,577,643 in six months sounds impressive, imagine that figure five years from now.
![OpenMarket Logo](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/e750676e-cb37-4376-9530-7ab939a72109_rw_1920.jpg?h=ba3b235346afa0961196921996950818)
Master brand
![OpenMarket mobile site experience](https://pro2-bar-s3-cdn-cf5.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/63114152-227e-4a16-9bff-b506d935faca_rw_1920.jpg?h=c91b90051f4f885b657b9c52d2de57af)
Website — UX/UI design
![The Empathetic Interaction ebook cover](https://pro2-bar-s3-cdn-cf.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/b4fe4352-d8c8-4fab-a528-5dbcad02913c_rw_1920.jpg?h=216628ef4090ac8a9064da3c179026e0)
The Empathetic Interaction ebook
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/2038091a-5a0b-4028-80f7-91d8b0564636_rw_1920.jpg?h=57a14e8f9c78652221b55ad772c5b4b2)
Application to Person workbook
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/cd2983f4-8184-4f24-b745-84cdf7cb5aaa_rw_1920.jpg?h=c5b1a5eb6c412fb4bd3ef4f7273f349f)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/6761b639-7192-419d-9659-501245e1bc92_rw_1920.jpg?h=63e1b05be1b6415d2a7dcd0545838ef6)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/9bb82032-0cea-4569-a880-60853c1b2379_rw_1920.jpg?h=ad72a681535c4025f96be068ca3ebd70)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/1046ad9d-741e-46bf-890c-d346d5eb95cb_rw_1920.jpg?h=4a2206132e0dd246996baf891b893708)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/0f87f407-7de3-4c59-88e5-065cb9c47bde_rw_1920.jpg?h=10181dec29d8a8074f41b04b676d629d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/0ba04937-407c-42ce-bbb4-b675ecb7d99f_rw_1920.jpg?h=c30ddab5f8c0f2758785882516527467)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/018d238e-1936-4b57-b5df-8e5f96928608_rw_1920.jpg?h=3bec006ac975be0ed231c5be95b6fed8)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/4a95ebcf-5823-4e8f-8b90-3578f34613a1_rw_1920.jpg?h=6dc1d1290877404bece457d7126e4018)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/648b7802-146f-46fd-9c83-85c653e5e456_rw_1920.jpg?h=7ab3c0f715e50a08fdb416ff8fe26943)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/a81750d6-7673-4e9e-b26e-1750249a068c_rw_1920.jpg?h=29234cf0634081cdff49675d817b44c0)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/4eb2127b-0302-4fb0-a4ff-a928b6c9c7f3_rw_1920.jpg?h=ff1f26dcc144b606ab8323148e199986)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/d9d742c8-b839-47ff-9e78-198a2abfa641_rw_1920.jpg?h=36cd427a6586f5a24acc6b1892ad3376)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/2ea17099-db43-461f-bf05-fcec6715d4b4_rw_1920.jpg?h=a4a4f15757ad55b0ce740506eadbf758)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/5ad8ee28-a296-4ce2-832b-d4f912cb058c_rw_1920.jpg?h=6498fba8d0b62b69323946fe56e8a09c)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/57d6585b-71c7-478e-a7cf-c092cb8d001f_rw_1920.jpg?h=b2adbbe4285dc324266dedbac8fd4169)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/2b43916e-d257-4f2b-9b39-120889af79e0_rw_1920.jpg?h=08ce80ab73277c6ff83dd30da2886bfb)
Brand guidelines