ROAR Digital
Brand creation and identity

A new type of gaming company formed by the coming together of two titans. Blending the heritage and might of MGM Resorts with GVC’s reputation for innovation.

A brand with technology at its heart and powered by best talent in the business. From sports betting to casino and poker, Roar is changing the game of gaming in North America to bring about a better customer experience, at every level.

What we delivered:
Brand identity, guidelines + content.
Brand marque
Brand book
Brand guidelines—digital
OOH advertising
Recruitment advertising