PathFactory
A new name and new brand identity
The company formerly known as LookBookHQ rebranded to better reflect their new direction—becoming the first Content Insight and Activation Engine For B2B Marketing.
What we delivered:
Brand identity and guidelines, ebooks and brand videos.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/50cfbe3a-c0f1-44e9-aa8e-566dfa2baf23_rw_1920.png?h=660aed67d31d851ef616e7be275a55c8)
Brand marque
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/1ca52178-cc35-4048-b75f-fded23d9dc7e_rw_1920.jpg?h=7797c1c8f2a685d6a98a9ce10e49598c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/9a8b74f8-d8ce-4d0a-85b9-ea47b606b278_rw_1200.gif?h=b23f5cb303842b6067e5ad33f3bc7b92)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/39bede99-983a-4f16-bfda-84409b3acc51_rw_600.gif?h=083bdcc05ccfd85d509b22e3e3df618b)
Animation: Johan Ljungberg
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/2a51fd51-9d96-4c96-9649-9fcf9d5e5757_rw_3840.png?h=d3407d3e47def67149a798f4e99dcd93)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/81cd8065-721d-4fd2-b060-4c1d5dd061c8_rw_3840.png?h=7da7160f13ad01990a5ba2cca852e120)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/172f592d-68df-4148-93c0-81cde4dc3a08_rw_3840.png?h=d227f244cc76162c95299184e25ea32c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/19561a33-1aba-42fd-929d-3fcb0f3f15ce_rw_3840.png?h=944aea9b465f1f3c53e2543a7f95a40d)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/60fa6381-1aab-49ee-9a14-02e5636042f3_rw_3840.png?h=e239d1a07b2c76ca18c200ca64ff6b05)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/2d436c23-aca6-4001-9e6c-176c16761e4c_rw_3840.png?h=d44ca060731ee019a0331089318f38d9)
Design Style Guide
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5483f91aa19f6b75fd9ad8ea99bd3895/29ddfeaf-81f3-402a-895d-01c4180f9f68_rw_1920.gif?h=07347689bac46623bcb6f9622412833e)
Content Activation ebook