Creating a brand for business
Telcos peddle productivity as if people were units of production. Sprint is different. Everything they do is about helping people do their jobs better and enjoy their work more. And so, a new Sprint Business brand was born. We developed the new positioning and identity system—including the ‘Fat Hand’ painted font, signalling spontaneity.
What we delivered:
Brand identity creation and brand guardianship, art direction, guidelines, content program, website, , UX + UI design, digital tools, national print and digital advertising campaigns.
Brand identity + art direction